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AFFILIATE MARKETING IN 2018, WHAT YOU NEED TO KNOW?

AFFILIATE MARKETING IN 2018, WHAT YOU NEED TO KNOW?

6 Essential Tips for Boosting Your Affiliate Commissions


Affiliate Marketing in 2018
Many people who consider starting an online business often don’t know where to begin. Chances are you’ve already signed up for at least one affiliate program. Having your own website will make the process of boosting your affiliate commissions easier.

1. Find the right products to promote. Obviously you’ll want to find one which offers generous compensation. You’ll want to earn enough to make promoting the project worth your time and effort. You’ll also want a product that pays their affiliates on time.

2. If you do have a website, write a free eBook or report you can give away. When visitors sign up for the free item, be sure to collect and save their email address with a double opt-in sign-up. This will let them know to expect to get other emails from you.

3. Create an online newsletter or e-zine, and be sure to recommend the products you’re promoting within the newsletter. You’ll be able to develop a relationship with your readers, which may potentially translate into them taking your recommendation and purchasing the affiliate product.

4. Choose an autoresponder for your website which will send emails, newsletters, e-zines, or other correspondence with very little effort.

5. Write articles and submit them to article directories. These will provide a link back to your website where your affiliate products are advertised. People won’t know how to obtain the products or services you promote if they never see your website.

6. Conserve a portion of your commission payment to put back into your affiliate marketing business. These funds can be used to purchase pay-per-click ads and to track how effective those ad campaigns are.

Spend some time on forums where affiliate marketers gather. You may also pick up other ideas besides these six tips for boosting your affiliate commissions. The important thing to remember is to continue promoting as much as you can. Without any promotion at all, these six tips won’t help in the slightest.

Affiliate Marketing What sells and what doesn't


Sometimes these statistics are things that you can find through the marketplace tools on affiliate lead sites.  Not always, though, and some sites are better at it than others, so you need to look at the proven factors that are more likely to result in sales.  The trick to this is really in knowing a bit about the psychology of buyers, and then using that to guide your efforts at SEO and marketing (but more on that later…).

First off understand that there are basically only two types of buyers of interest to you; they are

             Buyers who are researching products, and
             Buyers who need a product (or feel they need a product) because they need a solution to a problem (or think buying solves a problem—sometimes the problem is simple want)

Are there other types of traffic-generators out there?  Sure.  But most of them are not buyers who are ready or nearly ready to buy.  So that kind of traffic is essentially fluff.  It looks good on your site meter, but it doesn't make you money.  So it's not worth your time and effort.

This is where keyword research really comes into play.  Effective keyword research will target those buyers ready to buy, rather than those just looking around.  We'll break that down in later chapters.

It may seem as though we've gotten a bit away from the issue of niche selection.  Really, though, it's all intertwined.  To choose your niche—since you're not choosing on interest alone—you will need to know how to choose the niches that can perform.  You need to know how to spot the moneymakers, using your market tools. 

Now that you know your niche, we can start setting up your business.  We can go on to formulating a game plan and carving out your piece of the market action.
  

Affiliate Marketing Within Your Niche Fact Or Fiction


One of the absolute most prolific pieces of advice for prospective affiliates is to work within their passions-to find their niche market in an area of personal interest and stay with it.  While there is a place for niche marketing in affiliate marketing, it is not what you have been led to believe that it is.  For sure, "work within your personal niche" is one of the worst pieces of advice given to new entrepreneurs, and the cause of multitudes of affiliate failures.

Do what interests you

Do what interests you; find your niche; do what you are passionate about; sell the products that interest you the most…

These are the pieces of advice that entrepreneurs are told time and again.  And there is some basis to this thought, some method behind this madness.

The overall belief is that if you choose to do business in an area or 'niche' that you are deeply interested in, that passion will shine through and you will make sales almost accidentally.  The feeling is that by selling products or working within your most favorite niche you will have a built-in sense of urgency and desire that will compel you to work on your business and to succeed.

Moreover, by working within a niche category of personal interest you will come prepared.  That is, you will come armed with bucket loads of knowledge and experiences with various products so that you don't have to 'waste time' getting up to speed.  You'll already know the products that deserve promotion.  And you'll know all the promotional background information almost off the top of your head.

The belief is that if you focus on promoting products that are in some way of interest to you, you can easily take care of business.  You can construct websites that will sell the products; you can write articles to submit to directories and gain links back to you, the niche expert; you can build blog upon blog and never run out of something great to say about your favorite little widget that so transformed your life as a widget collector (whether you should or not, is another matter, and we'll discuss that later).

Here's the thing about this-none of it is untrue.  It is easier to put yourself behind a product you already know.  It is easier to hit the ground running when you are already well-versed in matters.  It is easier to connect with visitors and readers who are more like you.  So why, then, is it a myth to believe that you should focus first and foremost on your personal-interest niche as an affiliate marketers?  Why can't that mean virtually automatic sales and commissions?


What's wrong with passion?

The reasoning against personal niche concentration is more simplistic than you might think.  And in point of fact, there are some exceptions to the rule, which we can touch upon after you understand why the myth in general is a myth.

Then cut to the chase already, right?  What's wrong with doing something you are passionate about?

There is nothing truly wrong with it.  But there is something unprofitable about it in an overwhelmingly large percentage of cases.  What is unprofitable about this mindset is that it is just too limiting. By choosing your business and products based on one personal preference, you lose the freedom of choice.  And that freedom is important, because it is what allows you to give buyers what they want, and saddles you with a limited number of affiliate product options, most of the time in a niche that isn't seeing very high demand.

Very simply, unless your niche interest happens to be in products or subject areas that coincide with what people are ready to buy, it does not come with the most essential element of affiliate marketing success-built-in customers.


Affiliate Websites & Content That Pay Off


The obvious choice would be to put that effort into your website and content.  You can achieve the same results by simply refreshing the content of your website.  You can add to its archives and additional resources sections (without muddying the primary pages we established before), and still give current information and additional value to your customers and to the search engines.

Not only can you add additional content, but you can test and tweak and change the content you have and test it against past versions.  As you'll learn, even very small, seemingly insignificant changes can really make a big difference to traffic and conversions.  Spend the time you would spend posting on a blog to look for ways that you can tweak or enhance your website.

And don't forget-you've got that master site to build.  Instead of devoting time to a minimal-return blog, why not get started on your big catch-all so that you can dominate your niche traffic?

Articles, Articles and More Articles

All the articles you write, or hire out to a freelance writer to have written, do not need to be posted on your website.  In fact, they shouldn't be.  Use those primary articles and tutorials on your site, add some new stuff now and again to keep everyone happy, and then submit to article directories.  Utilize profile and link capabilities to link back to your website, the authority on Widgets.  (You might know this method by other popular names, like "Bum Marketing" or "Article Marketing.")

Subscriber Lists and Mailings

This is something you need to take some care with.  Subscriber lists are not recommended for all types of products; leastwise, building your list through squeeze pages isn't recommended for everyone.  For many sites, the presence of a squeeze page between the website and merchant offer will only turn the visitor of, and send them packing to the next, less demanding provider.

Still, there are ways to make subscriber lists work.  If your product lends itself to this type of sales, then spend time crafting great emails and marketing campaigns instead.

Social Marketing

Social marketing is what is driving web 2.0.  Instead of spending your time on a new blog people may or may not eventually find, spend it on the blogs of others who've already captured your audience.  Become a contributing member of the community, make some friends, and use your wit and wisdom to get people to click on your name, link, or profile and visit your website.  Do the same by creating pages on social websites like Squidoo and MySpace; frequent forums and other places where potential buyers may gather.

By engaging in social marketing, you're bringing your products to the masses, rather than waiting for them to find you.  It's a much more active approach, and one that can be tailored to offer that all-important focus your affiliate plan needs.  Not only that, but it's a lot more fun than talking to yourself on your blog, too, and you won't have to worry about maintaining it when you're off on vacation enjoying all that Big Dog affiliate cash!

Now that we've addressed the question of blogging, let's move on and talk about the one thing that dominates the internet-playing the web game to pull in the traffic.  In the next few chapters, we'll talk about how to run with the Big Dogs that run the whole show-Google and its peers (if Google has a true peer….).  Next, we'll get into the issue of search engines and optimizing to make them your friends.  It's crucial to affiliate marketing, so don't miss these next few episodes.

Boost Your Bottom Line to Increase Profits

There are many ways to increase your earnings in the world of affiliate marketing, and most of them can be learned with relative ease. However, one of the more challenging, yet effective ways you can increase your affiliate marketing bottom line is through the recommendation of products.

If customers or visitors to your site trust you, they are more likely to trust your recommendations as well. This can also be a hindrance to your business however. It’s important to be sure not to start promoting everything by recommendation, or to promote without merit. Your credibility will soon wear thin.

When making recommendations, be honest about what you liked as well as disliked about a product or service. Your honesty is what your visitors will appreciate the most, as they want to learn as much as they can about the product in question. This will show them how the product will be of benefit to them.

Another point to consider is making yourself seem a true expert in the field of your choosing. The more confidence your visitors have that you know are an expert, the more inclined they will be to purchase from you. It’s quite simple to exude this type of confidence, and thereby establish your own aura of expertise. Make available unique solutions and key tips they can’t get from anyone else. Show them what you’re saying is actually true by presenting them with testimonials and even famous personalities if possible.

Also, it definitely helps to have hands-on knowledge of a product. You need to try it for yourself, testing the actual product as well as the support that comes with it (if any). The last thing you want to do is promote a product that turns out to be a flop. All of that time and effort you put into your credibility will very quickly find itself destroyed.

Your primary goal is ideally recommending only products you have complete confidence in. By testing and trying every possibly situation you can, you will then be able to honestly recommend the products which you are sure won’t leave your customers with unnecessary headaches to deal with.

Take some time to really look at your affiliate market, and compare it to the present strategies you are using. It’s quite possible your focus isn’t being placed in the proper locations. Your business action plan may need to be revamped to allow you either a broader range of products to fit your recommendations, or to cut down in order to provide a more pinpointed expertise.


How to Spot a Moneymaker When You See One


Fine.  You can accept that you can't make it big selling your widgets to the five other people who love widgets.  You accept that you have to look for the product that is in demand, with buyers ready to click that "buy" button.  So how do you know which products to choose?

This is where your affiliate tools come in.  This is where targeted product research comes in.  This is also where SEO and keyword research starts to come into the picture, but the details of each of those will come in their due time, in their own, dedicated chapters.


Spotting the sellers

What you need to do to spot a moneymaker is find out what is selling and what is not.  Go to affiliate sites like Click Bank and Commission Junction.  Utilize the marketplace tools there and find out what products are performing-which products other affiliates are making money with.  Start there, but go further.  Consider the whole picture before you decide on the right affiliate products for you.

Go to these sites, and look at the market reports.  Don't just start with a top keyword search; find out what is selling-not just what is getting traffic hits.  Compare products in your chosen category against each other.  See which products are outperforming the others, and then go from there.  Build your website and your affiliate program around that product.  Then use your keyword analysis in the most productive way (as we'll show you).

Here's the trick, though.  You don't want to just grab the first products you see with the highest traffic generations.  Traffic in and of itself means very little.  You want the products that are actually converting-that are turning into sales.  So even if a products gets thousands of hits a day, but only a couple of those hits convert to purchases, it is probably not the product that will generate the kind of easy, hands-off sales you want.  A product with only a hundred (or fewer) hits per day that converts at a much higher rate would actually do much better.  It's the conversion and sales that you need to know, not just the traffic generated by searches.


What sells and what doesn't

Sometimes these statistics are things that you can find through the marketplace tools on affiliate lead sites.  Not always, though, and some sites are better at it than others, so you need to look at the proven factors that are more likely to result in sales.  The trick to this is really in knowing a bit about the psychology of buyers, and then using that to guide your efforts at SEO and marketing (but more on that later…).

First off understand that there are basically only two types of buyers of interest to you; they are

"              Buyers who are researching products, and
"              Buyers who need a product (or feel they need a product) because they need a solution to a problem (or think buying solves a problem-sometimes the problem is simple want)

Are there other types of traffic-generators out there?  Sure.  But most of them are not buyers who are ready or nearly ready to buy.  So that kind of traffic is essentially fluff.  It looks good on your site meter, but it doesn't make you money.  So it's not worth your time and effort.

This is where keyword research really comes into play.  Effective keyword research will target those buyers ready to buy, rather than those just looking around.  We'll break that down in later chapters.

It may seem as though we've gotten a bit away from the issue of niche selection.  Really, though, it's all intertwined.  To choose your niche-since you're not choosing on interest alone-you will need to know how to choose the niches that can perform.  You need to know how to spot the moneymakers, using your market tools. 

Now that you know your niche, we can start setting up your business.  We can go on to formulating a game plan and carving out your piece of the market action.

 Your comments. suggestions, or remarks are always appreciated, let us know where you're at!




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